Marketing
September 28, 2016
Nordstrom's mobile app
By Brielle Jaekel
NEW YORK – An Almighty executive at the Mobile Marketing Association's SM2 Innovation Summit 2016 elucidated that mobile needs to be thought of as the first device and not a separate media channel.
{"ct":"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","iv":"35568474ebb3e1c7ad7c03fcab2c4e22","s":"da0cdda1e3c59dfc"}
Share your thoughts. Click here