Marketing
September 28, 2016
Nordstrom's mobile app
By Brielle Jaekel
NEW YORK – An Almighty executive at the Mobile Marketing Association's SM2 Innovation Summit 2016 elucidated that mobile needs to be thought of as the first device and not a separate media channel.
{"ct":"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","iv":"5893e641c9a5f6379c1776e0f038722c","s":"ab91dc8eddeb4751"}
Share your thoughts. Click here