Marketing
September 28, 2016
Promotional image for Bloomingdale's sweepstakes
By Brielle Jaekel
NEW YORK – A DAC Group executive at the MMA SM2 Innovation Summit 2016 explained that marketers must back up efforts detailed within marketing content at the local level.
{"ct":"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","iv":"bc50be1fed525bbb22544dbd416aff7f","s":"ae0e4df42656afc5"}
Share your thoughts. Click here