Marketing
September 28, 2016
Promotional image for Bloomingdale's sweepstakes
By Brielle Jaekel
NEW YORK – A DAC Group executive at the MMA SM2 Innovation Summit 2016 explained that marketers must back up efforts detailed within marketing content at the local level.
{"ct":"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","iv":"035071e9fff7c7c4c243c25e12104ca0","s":"26719eac894bfdb3"}
Share your thoughts. Click here