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Real estate

New York’s 50 West shows off impressive architecture in nature-defying campaign

October 4, 2016

 

By Brielle Jaekel

50 west

Luxury apartment complex 50 West, a new development in downtown Manhattan, is exemplifying the amazingness of its vacancies through a photo shoot that incorporates happenings that go against the laws of nature with a Saks Fifth Avenue partnership.

The New York building took a conceptual approach to the campaign, hoping to show off its breath-taking views with attention-grabbing photographs. As per a partnership with Saks Fifth Avenue, the department store provided accessories and clothing for the shoots.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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  3. Veuve Clicquot debuts après-ski activations
  4. Dior, Rizzoli to release book on Lady Art project
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. US luxury car market expected to double in next decade: BCG
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Fendi pays homage to artist with playful puppet fall campaign
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