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Jewelry

Diamond industry adapts to millennial values, taps into objective relationship traditions

October 10, 2016

A still from the DPA's Real is Rare campaign A still from the DPA's Real is Rare campaign

 

By Brielle Jaekel

The Diamond Producers Association is petitioning millennials who no longer value traditional marriage conventions with a new video campaign to keep the diamond custom alive in the modern world.

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  1. Mandarin Oriental hosts charity gala in London
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  3. 2019 luxury spend expected to grow highest in UK
  4. Nordstrom family circles back on plan to go private
  5. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  6. Dior explores the craft of Sauvage in new campaign
  7. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  8. Dior takes a step towards film with latest perfume ad
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. At Lalique Group, crystal sales see slight increase
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