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May 24, 2019
  1. Global wine market sees shifts in production, consumption
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  3. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
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Jewelry

Diamond industry adapts to millennial values, taps into objective relationship traditions

October 10, 2016

A still from the DPA's Real is Rare campaign A still from the DPA's Real is Rare campaign

 

By Brielle Jaekel

The Diamond Producers Association is petitioning millennials who no longer value traditional marriage conventions with a new video campaign to keep the diamond custom alive in the modern world.

To read the entire article, please subscribe or
 
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  1. Global wine market sees shifts in production, consumption
  2. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  3. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  4. Diamonds facing increased demand, disruption
  5. Contextual content strategy: Lexus’ approach to personalization
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Highsnobiety enters ecommerce with collaborations, curated collections
  8. Person-to-person connection keeps bricks-and-mortar retail relevant
  9. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  10. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
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