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Jewelry

Diamond industry adapts to millennial values, taps into objective relationship traditions

October 10, 2016

A still from the DPA's Real is Rare campaign A still from the DPA's Real is Rare campaign

 

By Brielle Jaekel

The Diamond Producers Association is petitioning millennials who no longer value traditional marriage conventions with a new video campaign to keep the diamond custom alive in the modern world.

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  1. Chanel, Gucci, Vacheron Constantin and Wheels Up
  2. Gucci gives circularity initiative physical form at latest New York location
  3. Day's wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
  4. V&A Museum to host UK's first Coco Chanel career retrospective
  5. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  6. Luxury’s new direction as markets and consumers evolve
  7. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
  8. How to focus your influencer strategy on Chinese revenge buying
  9. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  10. Christian Louboutin designs exclusive capsule collection for Neiman Marcus
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