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Jewelry

Diamond industry adapts to millennial values, taps into objective relationship traditions

October 10, 2016

A still from the DPA's Real is Rare campaign A still from the DPA's Real is Rare campaign

 

By Brielle Jaekel

The Diamond Producers Association is petitioning millennials who no longer value traditional marriage conventions with a new video campaign to keep the diamond custom alive in the modern world.

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  1. LVMH announces 2022 Innovation Award winners
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  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
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