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Fragrance and personal care

Jean Paul Gaultier goes inside the bottle in immersive fragrance effort

October 12, 2016

Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles

 

By Sarah Jones

French fashion label Jean Paul Gaultier is providing a new perspective on the olfactory composition of two of its fragrances through a virtual reality experience.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Dior dives into French Riviera with escapist fragrance
  5. Presentation decks and agenda for Luxury FirstLook Jan. 15
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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