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April 9, 2026
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Fragrance and personal care

Jean Paul Gaultier goes inside the bottle in immersive fragrance effort

October 12, 2016

Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles Jean Paul Gaultier's Le Male and Classique Essence de Parfum bottles

 

By Sarah Jones

French fashion label Jean Paul Gaultier is providing a new perspective on the olfactory composition of two of its fragrances through a virtual reality experience.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Gigi Hadid fronts new leather goods campaign from Miu Miu
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Schiaparelli begins Harrods takeover
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  10. Mandarin Oriental refreshes The Landmark, Hong Kong
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62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
Gigi Hadid fronts new leather goods campaign from Miu Miu
Schiaparelli begins Harrods takeover