Marketing
October 18, 2016
Sentient got on board with a mobile app release
By Sarah Jones
NEW YORK – A mobile application needs to serve a function that is unique from other touchpoints to give users a reason to download and return, according to panelists speaking at Luxury Interactive 2016.
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","iv":"68fb185eb7393a9419d98b2d913a6f8f","s":"49a2724f745cc350"}
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