Marketing
October 18, 2016
Sentient got on board with a mobile app release
By Sarah Jones
NEW YORK – A mobile application needs to serve a function that is unique from other touchpoints to give users a reason to download and return, according to panelists speaking at Luxury Interactive 2016.
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","iv":"556170c498e81303d9b20940fdb5c3cb","s":"c901ca64ca039cf6"}
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