Marketing
October 18, 2016
Sentient got on board with a mobile app release
By Sarah Jones
NEW YORK – A mobile application needs to serve a function that is unique from other touchpoints to give users a reason to download and return, according to panelists speaking at Luxury Interactive 2016.
{"ct":"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","iv":"d0ec11dc3ac357ef3e0cc8f055d677fc","s":"74280f7216b4e1cc"}
Share your thoughts. Click here