Asian hospitality brands Taj Hotels Resorts and Palaces and Shangri-La Hotels and Resorts have banded together to integrate their rewards programs, offering a full-bodied loyalty program to compete with similar contemporaries.
With Marriott and Starwood merging to become the biggest hospitality brand to date, it is now harder for others to compete with its massive rewards programs. Even affluent consumers want to be rewarded for their loyalty and within commerce, multi-retailer programs are becoming so extremely popular, which makes the Taj-Shangri-La partnership so important.
{"ct":"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","iv":"b7dd6dec9aed4a9d8370a7e4f6beb2c4","s":"10864fba34c277e6"}