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Fragrance and personal care

Guerlain interactive illustration takes users on immersive adventure

December 14, 2016

Guerlain La Petite Robe Noir Guerlain La Petite Robe Noir

 

By Brielle Jaekel

French beauty marketer Guerlain is bringing its illustrations to life with a 360-degree video that shows off its adventurous yet playful and feminine side for its La Petite Robe Noire fragrance.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. For high-end fashion brands, wellness is the ultimate luxury
  8. Brioni launches anniversary capsule at Bergdorf Goodman
  9. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  10. Dior dives into French Riviera with escapist fragrance
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