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Harrods presents denim boutique with social media, email push

April 11, 2011

 

By Elizabeth Zelesny

harrods-denim-185British department store Harrods has turned to email and social media as a tool to drive sales and to push its new denim boutique with products ranging from $100 to $500.

Targeting affluent women consumers, the Harrods email newsletter features a selection of the retailer’s denim picks to fit all shapes and sizes. The email newsletter has a click-through capability that directs users to the denim boutique at http://www.harrods.com/boutiques/denim-boutique.

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