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January 5, 2017
Jane Loring is vice president of European brand partnerships at Playbuzz
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","iv":"1710a95c730dd820258116feb69c89fd","s":"a12068bfa63341bb"}
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I couldn’t agree more with this article – Having worked as a Brand Manager – we shifted our focus from paid display advertising to native content and saw an increase in readership and hours spent with our brand at a much lower cost.