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January 5, 2017
Jane Loring is vice president of European brand partnerships at Playbuzz
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","iv":"999657af70866aeea8872b5f27679211","s":"eeb72ba82ee32d9c"}
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I couldn’t agree more with this article – Having worked as a Brand Manager – we shifted our focus from paid display advertising to native content and saw an increase in readership and hours spent with our brand at a much lower cost.