Marketing
February 9, 2017
Thomas Pink, fall/winter 2016
By Sarah Jones
An overwhelming 93 percent of baby boomers do not feel loyal to their favorite brands, according to a new report by ICLP.
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PXsIOTXfUePF+0D3qNZdn2nBxtKxP2SbQ2p1N\/kiueCV1K2tcGFjVTrwC3\/namzv3IDkSukgU5WG7MuERzqZnBQys\/+pfAbSock24dbbFr7F09N+Fed2STL\/6vR7ubbOSAX8miN789gN8m94M2Pl9EmiHdCYZhSvGQhyh5tPpBX0epqbrn01pXt4fdjEiKKAEyN7IuFdtuLVESVu3BrtbmzPRW2bAm8AWEvV\/gZNlujS0CSDrc2mKKoi5MSb\/NYOgV0lr35eke1oqVqWLSrQlWSZPHNSNlRALYuEQpIT\/66dBJ5kReBZB5ah4zjWt5mj13qPddLjmzPhwZJm0MYa0dq8MXkLVV3w\/h\/M5BIDoIe1qLDswLHKh8vPdnajI0ujAyL7CTf\/wk09u9bylBBywx5WorV8OLheK0hC2+v3+zQfA7to0+nVpbepZ99LkxhAx\/t2GYu+qlrhuoR2wP2CEn+jS41gi9h3HR73jfQyL\/+LAR+qMwhTcmzlbUvD6F6NBNZ+tCSHw4DRRzR1Cw9TNU9DkcUX5f\/G8hLb\/oNrSmOHrSjNWi3\/UJSbFwQgql2NcCQfQ+q812GXi9t+qxFH7f+cM2g1E62FKZL5kwphQLC\/EQVc411WNzNjzlCFCtfmNdGogHdq0aWuee93VBTtKHEfQgnPuCbRHEt45bVWMR3J0ygiPpMIn3kxdZqpG2Zx\/UnHpOa9hm6EdfKqiy0pGn0Fh4CNOEce9m3ciKnw+bO1PxqZfa4I8GhuETjZQ0cnMdA6\/vw1H2XzwyVBqrFSB1Y0bIl0sqfPC2a5ftgLScElGbDMbYxflZJL\/0PG0c0Hg5jWoUgvztVLmQNboL5\/8w9SbppmNzMSXFZ\/y4hWon2ckyKBojeRDoy2lIdGuUME\/r0g8vcAWnV3wTZqUeCVY\/\/J3R3z4huvdgVrxKuGXcnvhY\/p9GOE+5v\/zYvwAtxOhnORG2QisQi18eSjLOyH5mTgkFNRPwEMDquXElkHZIDdhLzMGhL+1HhIgwAz23+vMvPgNoPrtBK+g4h5UIBEJbwj\/NirRAtMkRL7OYX4Xl0T6PJV4x2HOEGXs\/nKR9chgeEnADJCsDFnB32yxMnm1jJkNu+2\/wYHKKdZlOsV0FrwhDXEG8ds74vJguZ8gmJqe\/hnoR9VbDr36I6OTc5Xtu60q8la7y6pDwzG5BjKFgrSqoztD2tZx5HQkd\/Ge10oEK8m\/lMqs+sEmDnVB84SnTmLykfZv6qkX2J+MLL5sQUKMI13fAZVCyTaR7g8i6ZV9x1qV8ZVBddgc2N4ahBESaCAY1riLdyuM\/4BnyCxXmEyY0x7DMNmojm42DqRGNtPEcadtXeHOMp5jYXWv\/5sutca21frf7MsHH+W5SziaVLP7Yw2YCcSWarFk+fe0V0kGgLLGy2ZfDFfiwYT4rhHfVGKj9\/pudyOgHAKI3Vxp4re2YTyRUfz7iXornKoEpi5vK3MhApTFLxlgGKawDc9G9FyUnfMELJv3nmJkUUP\/03txyJEvtzzPdV16EvIGGhtrZjCqoyZP9V8aEHy+inwPUu4XR1YIyFXeK4LzZmCikkoLpRPs3JLUmDjBJp4cS45WBjobhFSVaGQ2t88fgu9wWTNng9oGTIKMjQO8kGPqmXDMFnhQLCqr9Vq6+56uOY3T7TFbA2ksnvREPN58P1Mdoq0dImmrJgbbA3acGKPmJNC+vCd1\/69u0Xmoa9GyP0gDNx5mSL9cW7x3eRAwemj+zKMujpT\/PZkfniRDBwYRvUDoycFOjE42HOtqjdhwYplFHwOybIHSgRwlzma6jEqr5gHivXVIprrOVQPZxIkp8NCG1JzmkWVlZnIVpxdzgh1471mRGhxkknFx\/zCAsDpIEUNuzE1ZLpu60mqosj1nCnRFWNaRIBz6BaMQQ3vVqaow67fDGrBviJRDaBfUgUTZSo4oQ9Z9\/PXoDE8eEaAo27eAg5hEudvmVg3G7RFyJWYI3aVHcyeHXZ1aAPZOLR8BygoTgt6vVP40lcOEczT2NmxVouMdXLrlp8hFqKaneU0RZFEuN1MP9i+Y8\/xGNap79Ll8VzyMFJNUMDuuNQQDqkmZznEnxNEXYDU2KsbCnqcNJBFQhgdq9yQ2dj7ERtnJ2L2tP+QBykMkD4FqR1RHDP2Zm4gkIqXAdDLLQCb2AGCKsRmQ3Bk84qLJ2gqtvNNJ9oNJFLm+MEfZB2mR12tnHsX44u1kVB0UPSBefNKSj8o32qBmMHgNGysXs2n1Q+iwYn3Q3MedYkTJePyzLT6VZOMpa7niUXQrb7r+7rMOGdBugC5\/uNwl9HOx9xHkuN3iETm3yArTniaAXYCNmYXkDXpk+xifjFnfD1wOOcjN+wkuf77dvE2EuNKAIxrDg3xct+F4SBzQjSKVXLr+1JqFL2QpbDYQ+ApsH6redYHyDThfQI1YVEfvmr7mj5gdU8BlM1qLJ7h92DR4ETxCqBeInjtvF9y8edIUl3ViGlQnM8FFy1LtxAzJfUXU5RzvSyym0mNffLL2iZpkiD4qTmAdklolTLH1+Cs7CD603us5wZkCYqPb2gDFzGEd1QU3BvOvJzKxm\/luy4YVuX+\/EGwtmiN6MFZ018+kycOTigknl9GKLBxVr+b5KTEXacOPG1bBhHSX\/UnFL3hXK9zdLQCaA31G7duyO1MKNartZNXw8p18kMANpE6dvPb1kZTnFCE+QPveshAEPjGwhJphchEleGZlegYErI7Yliavu7xB5LhPsh5pODQPD+r+eM5df9V3wWDVStbfnZgSzXNBhdiGbojpcW4FOxXibORe3+rweBjMlxOXDk18yqw97amfoeAGcQpxmIFbsR26p\/Tu4U+cJBxgviQWWDvj3bLG8A1UVlwuZRFKubwVXEMILHZpInKmISg965cH1LCEwV6\/S57weuYk2Cw7u6rtyamo97778wB\/e\/wG4\/8apjoIGv4hFlNIDr7aw+D7GvttO6E53cc7niydk7zaztg2rDLp1y6pL1mq\/54Dn2Repzub5aDrJ1EDL3C7ed\/a+O0uIWX8NZO4VjcQI8HViWv6eCg9tIa4\/5Xm7YfCgP25Gtwgcu9E8JjtkAGttTFjspPcWLDZgnzigHOMRFU4Gbnuuzne2O7no3LHWTeqkFRBruh4beNBKA3FKyed909USuC14+c5Qhj8DL\/3f603gaq9E9PBulrPGbSAYDivuO2Pxjhn3\/N8EEvC2NT\/g96NcdpWSv8l4M\/\/k29m8onu6D7Clo6LF9hKdX0r07tUWq36ejlKrzcWvb0r4WFAMMIfv2SDpb0CQRIbKbEiPB5HUINsyF28+ASAFGfHrAmHHGRqAjQ6HN3+gzxLWLszBa6ZJq09zBYD38uXWguh0dsUWnfFBzURVWfRxzWfAXDqKsLQJfKsJ0L6NxBfXFRpOM0MMRwsC54MTUlONmv9vPmqmyodiKihHXbuvopvGsNdffdfauCjKaNQzH2+wQcptxQwH4WT+V3TLxJCwX6L8aM5AiZ6CY1ptTkgCPZVNHSLp\/ixz6++MSAEXA4pyqntrKP2s5Y91kFRNDHscOlBP6wAAUkHbANOUiwzcphfvQvuk0wdtee1rnjagFX3tZ3mhvktahQExcVLqspClLfN9R49pSRBPHfNRHShLJ43vR9Dt78ZzSI12Cp1pDl2IqO2we9xbK0xeiwj+tq55oSR9m4y2vxXcrmOt3uUBvxmCI8+7JyWlNgTcnClfWV\/F3VkH1OjerGIZWVYpsZnCSGnkMaOC5DP9SaTOOBfYLZnla7mIDwI4lDFsKZi7MGtBgqyussRE242FBQCnJgeiTWg8yshSgXt0kKoJw6rVnW0EOC90eKxdKEMDuFxKji4MOmkt7ig0Vv5MVSST\/Zq70+Elx7a6pfjZz6LZkW7iFqv","iv":"896215c26c89f973fff92daea0aa8a8c","s":"8c6a3e8d57c7e262"}
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