Marketing
February 9, 2017
Thomas Pink, fall/winter 2016
By Sarah Jones
An overwhelming 93 percent of baby boomers do not feel loyal to their favorite brands, according to a new report by ICLP.
{"ct":"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","iv":"704a5327d401130c9c61dab67590c416","s":"4ae8dacb9f2b384b"}
Share your thoughts. Click here