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Automotive

Mercedes encourages consumers to “grow up” with its brand

March 8, 2017

Mercedes A-Class ad featured in "Grow up. Spend time with family." Mercedes A-Class ad featured in "Grow up. Spend time with family."

 

By Brielle Jaekel

German automaker Mercedes-Benz is putting a new spin on cliché advice with its “Grow Up” campaign that features five of its vehicles in five different narratives.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Audemars Piguet brings AP House concept to Miami Beach
  3. Louis Vuitton names second edition Watch Prize winner
  4. Waldorf Astoria restyles suites at Rome Cavalieri
  5. Printemps New York celebrates first anniversary with LG
  6. Chaumet expands environmental efforts with WWF France partnership
  7. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  8. Swarovski, Ariana Grande release sophomore capsule collection
  9. Boucheron opens first flagship in China
  10. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
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