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Feb. 13, 2026
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Jewelry

Luxury watchmakers allot up to 50pc of marketing budget for digital

March 27, 2017

Promotional image for Chanel's J12 timepieces in white and black; digital has become a large part of watchmakers' strategies

 

By Sarah Jones

A reflection of the growing digital savvy of luxury clientele, new research from Digital Luxury Group finds that watchmakers’ Web sites saw record high traffic this past year.

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  1. Hublot signs Jung Kook of BTS
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