Columns
March 30, 2017
Tony Tie is senior search marketer at Expedia
{"ct":"coKtwgZGZ95EiZnDFUc717Epfnd7D0QKtRumgF2L4I3QHzJLgynoQ3bFNY6ZkOpJD4jwYyKb+0n4uCX+pO8aw0tXc+kh9C0SXn\/9K7Dll8QpMt4M+pnuXKioTPNMyf9OMRSWaT8FwJMfVcDaWpaybgs2jy9f22ZuOh3W53WOX+xi6LP+hH\/o\/4wMLxwvIOdYk1bMk68f5eAYGNZURRTeKCELYKypbPSZg7PBHypwUwPFDLZSHGHC12YSXLoo+hAt1cfAE3qShddDNClHaEimo7RpV6MJH7TBMAs33du7JKJK9vepUwudyKalY8BRiVk540V7Y5BS\/FhQMydWXykg+UagYm5Qxj7ynAtmf4JbVjhty4gjiRopD0ps3TW1mC2xqhjnBBp26gBJs0nmSkv5PqbedC3Sxv6j2\/OgBPwsDXAoMu8rYeAUg915nFWV+gktzlUZd6suuIbNmM\/oY8zGJZJn3HoujLyBxLHKMMmNgoceV+sPaQ6KeYENpPM2wHl4sjsWBQTF9T3ik4MOuBRyV1N6Ci0A8jbq9hk4KSszGC4WJ87n\/6Sv0GB3XBZYncGpvYNaT+1vO0u74zaltkFmGW4XmOEmnom8koY860qDsIjcZYJiZRhxVD0mQcBHlncDd3c9jl34lQE0MWtoOQkbbEgmul+cb\/nne86ynmd7F6AYXCWEs5sZx192d4dnDGMShRAmlhST76siGxOC6uK5MNmRppWHQLiAW6YM4JWxEpw45uFNpPjcb4ajypB6Efx4p4P8rGOSsmbtyrim+5Egbj9OYspwWnLvzDZNXZYCyePDDJch4LNC1nsC\/0QgJvRdO38KR29lzuobSQ8U6XtLxNLNZg+RSZ\/7X3aMm056L8Jlnxe9qezmY8L+1mdtjm0A0ciYxxmZcs9UA5TSFvIvR9YqZYlxiVPfytvxS\/gTIVDKNtooovXOFzTKEiZFyoa4KiDuLl0+rMt5nRovFT+oeFNdadM6YwfVWjeTMiXwvGsbpfCfk3GtkIapLCSTCzn\/9h3RiPSYYvRIKXplSjy8qyt18A3K2nmhCIRKRe86S+V7uirmVvvuQ2Fi0LURUcWpB2sqPvHS\/22di7miIPdFweb1maTHuUttEfPF7fUKZXQ6d66xaMB\/Y10ID0iSR47RI51z+e9ti09j\/k6GJEEq+CJqnFH2jcqMkgqVBjLVMPwjSQ737dCo3aTLCGfyr+\/MOVLjmEBok\/TbzD4FsoVllcaBPkA5\/jpGx6tkSFf013ZGxIABUsISEQ2zD1NM9FW7e2HZq8T19jth+6ujFlwYvoLJBiigVqOo9dOw4h0c9cDaGDd5kdXkPtS9TMeR9bmUkv1L+bPQBLdsTOKiBJi\/\/HZBe\/dGYWHyGYhFv02jE5OKF8AovFhCosNwp+6n24zxOcTbxDR71g+hUjvanyEKhCNDqt40PSSWTUbhPvPrDvj+u+tT9vkQI\/hEFEKMjsLXbjdNcDZsC3PXUIacQfYEyYagupD2vj23fj46V6zoLDYEEMu5aYPPG4Q7\/RkVBdwr5NYoKKnaxKFgMcEK8HnqRhto2RMjZepDj4mjI7kcxqv+GVCD8ATvG4zbNea3dU6Cj0aIeQM5b6PreRWpTD6nHKkmGAlLlqWuxPhisHNziikj9hh10fcL6VkVRN6TSubBSlcGH+8Gu+ktFWLBOJNfH56TTS4cklh\/xpJ8i0KiU2UP+GF9CzlODdTrOjgkcNTDKqg97HInRVIIVUxJz8nFTAfOf5beDhiVRvj6u6ZdZV4PE85HyIJSlFuHtMcP3A3nAwy6Cq1JdCbu+DaWGuMiAG9smg8mpwpg4l8hF11fsOHXaJPdoRbAEtfAcavgGKmd\/QcxR2d\/NZ1ZnXCwJz+YiKxQqaSbZaAJ\/tccccpqRInVgqIMg8C\/U9LRBVr9PH5k8Or1wiLuQsVeb\/WwN5k+ZMqx+xzt3\/bc7lgYai+ulQqj9yeqnwLN8obrQMgkkqFotU3s+iLryg44yhkYk+TErcdPjsHoR0P3wITZ5HvyB4YR1x9RJNE2GW32Vv2K0YznK3weUA\/xYIp1tdlzN7AXh5fRhERPFpEe+lWMyqcrNLlGChs5RvTM3wCIb\/ngNA2kZtTtqBsptxUsZoWOUm4XTvKjscsuhdgNjwpCOIwLdJR79P6nW6+bLzcq0layx6v+gHrpCBicc4g6sOBx9g0wp\/2YbdgttATCi6XCsRkzEm5vwzYHUGWAIR43eaVIdpZuj4TI+Bvs9EXmLynnxXbtNnTNb7O2r4MNeuoQSceiAvYH6HLHTSmFNY7NT83VioQ66H97TkicMuedlCApZps8C2cX7MhrW2\/QXbBLnOYFTbUc4uqRjE1CR0kVOAljgXfMeo2gFYKyiLl5StOThZTUAimRz3sHRGL2TN4qv4Y7XmNNE2l4Q7wOJqST3clGo3umf7aa8e1MoSlCAWRAWyMPqo5MHT31VvP+VP16bKbD2sG9+jrZr0ouzat7F4id8vQudHaQak33vAZEGgRnJvAJvt0ndqhInZt64E+MnTIzPOOchlV67gFvoXZWySv4SJCYa8RDqH1S3AN+zQd4C9eYESjh9VQKho5+xlUMvBaeeof5SUP\/a2j+wQp6Cph5+p5nm548s8sbml5BNVJfz4aoRgWio0kIZrosMm2DF6xhdnsEIVOk+JWqkXt7c\/mffmUrF1Q0m2sIqkXM\/sv1m36iFeBahG1gY31pbNvQ9K95lHQz\/dDR6OrZp43V0YTf\/mTwaCv+hrDeGLZr4xP8GH2ELQZ2m5d+TB9Oqm2LPcYiGQUxxT6b89y9IJ2vuZ9OOD\/tLIYNLxm+7RI+MMGE+z+lwrjKwoNHzzJHtHA2IfmlGKfcYNs+crltVigcG\/WQi8S\/n6vZnyJO1GvLaXxUvLq10bkClsBLEYIncikayI9nOYszIjFcOzw9Dmvn3KtV42jrRVRKoo9Fw4i108zE9LvYWa6piHklkK3M\/0APa7p12jbTUEsrtRwV84fkzTVncQ\/HuWQaOdmH9vrvlPbE73P99MKClqsQNkt+k6g8ZbY78N8EvQN5rwa7RuFVLwe8I42CTKFd0Xy3wcVK+SiU9L\/ejDdNPIysKpjj9Jd6efr18KoxeBIvmZThUNa8p4JxVaj863cUp3+l3kGAWI3\/BHQaGJfruvQHpUEjwjKXm3d2yPV9kEpU5aKTsb1W2FT\/3pcbt11XqDwTDRRxoqSwoiciaZ4SJgngTDd5cxDtO+\/uxQHGkUvwEOcXgWqp9OP9mJ7qPpqc8tZwBSkUfUMiVvrLf5XrakeF5JHgSZ0mwbI\/hqT8GOHmbfDiPB9UjwKOGVHY5h8oHUeGO8oqRKV0up0ewoFBdU00PEq+P5KNcXvEHfWV4x5dASyCoccp5\/kqIZDWmsK6flA5Mso0unGtU6bhPlhEm676JY+rnvRDZ6iHZpBut72be1TE3noCtBNj\/DHIa17OXfeRVC3cXY3a+6OeK34bf9wMDjjMch18fH9wBSht2vzJxpp\/EJBqGtvRKlOCay0dqVRPaWrXMc9dYad7VtZPlTBTvjHr0+ThhRJwC15iXkrbREVBB0WuE1thzLqjNbhvNQ1nc5jMG24mGHOWe9c3tFak1mCF\/8Rh7Heg5Xe+6NaYQsaGpiiAWE4DYyh9rfnr+pxb4jC4MaYt99JCGgkvsyhRQwyfDW2kQGR1NjAE\/wVw+DQXVxXWfUs6arU6+wQNZe8vIbTV31ytH55bI81h3JPZTBzffWcdZOKQ63rRNErJZKh5z\/LPBjfExrx8bXKt3vcW4WY6pW5Hs4oyMV0PtBRnirq+NZOntO232ylJkF4x0\/2p1WTVT1mcQhli5TMI5F2mUz\/hpfLAMdwMPnrDDVENWkH1NCoxbumfJlueVe+Z79wBQePdSuX3ST8jxDjxpgBjGnpJ7ldpksi36qAIuUDK4EF0hzOn2If6z54ZVNC9UZUZUGzc9w1\/9FHEUicZnOng90H48v1NIawt6DXggU86nOt2qmpL+G7bI28MbnZQvI9UoqiITqnGGjcOVbz+XIMX6YlGpTUsaC63Qa3\/Qisht7ZZEcaFniJ\/EgF4bngQGO0OQAnvh3EWJ98D+KCgywpBA7fFWf42HBUBsH2yGXqvwJjTEWshAW6FfoI2r2VB9fk1Has4XvErFjhc\/bt7z1BBbFUHLPb\/PNaZJlbpYuXgYT15jJoydG043gqWdE2N+7zngUAZICTlQCsaLG2MVPFi9itHXwNt3Qn8CkFyZPHmmkNU2PdlU\/DNvXrPhC9VIEbQ8KaeTo+CTdXZIMr5g0AcmMivdtB1PI87svaY3v8iBvLnPANQMXYW+7gRq0oF0qyIiQrtIFWq2dXSPq5MJD5KdqxT4UYBM1UPZ4v\/1swYyftlcsZMQ6SVSd4Ip3nKh6Wbe5ctsOITLblxhlfdIR8CB2s4RWXeh3jxH+SxjFQthwc3pP3dpqLH+GAmvJsuNTHkGl+\/OciBH+bhTDKJyRCdj6wcZ3MYH\/c3X0T+Vqz0iCCjS3U4Y\/OXRzOPT0SvozGI52fJdRNqPFDPk3LwEDcJk2rDU\/hOic2+AjSU3H9Bu7Yy0DdCxUOP3gdxocUECCjVinSqnMwxbjjg0gCquKPoPuxhO0ekwB0vhMw1N2t8NgQ543TQcfl911c2sYD\/cjHgzWXKbBu8Y2Atg2Dh6528oqqAbAr7Apfu8ukq4VW7ThWz+ImTohhzBIhiZ1WmV8QayWyfLKBjFcreKrcfqTS\/SBECdcHIU35dDEO\/DbvVQYUQV6AVeaEAxghjxKpYwSsagWA\/dcABWJyGZOt5gEVwAyJdsAiLGouJPGtJSyhWCWqNSsLiTiWkqT20RIB0wdJE+Kkoh5ncPnq47DMkpgJyR82OhBzbMFuPx8xP5D64fdYOftpyLVECj6aRXgXgtm4NV8cZKcIFvN23Lvhom86cTWMYxehw7rbHDdSVlx1+oTri1judBEH\/FMZsiKQLh0jqCym1f1ELwi+p+VAqD+NL9UGs0OUvCip7K2aAytupZjxDQecz9ZnVFAZoS45KM3R+FOnqUTYzSPuhZcm1HFbiIRkF5WSCFXQZpTCghdC6ooJ2LrZwFnn1jQWCe0kP09s5UDNhWYPbxYHhE1kE4QUFo003V9m8kCLba0XjahETFTQxt4LqkQnDy9vqVUEyN8yNfVLhXDzpXEt1opvKoqZ1Em5FPVnhUGSWIguLCbCTCN8ZcJney60c0H+0OwqwVvjwWrMiGrfh3feHu6tILL52JxQQhhBQGPDAhI46XsoUM0XL51O6NZpf2SIyUYH0K\/3HVv5ALulA4OhD+mnsB6ssAOtcJO4LL1VnIAdYq3InWSfBBdYmYZVknd8bOSwKtYDmxv5tUJ\/t\/qolfV7faB1Ceq9eZHmB\/ePoLKXJ8GoT1qtz1O68gKB7ElFTf2neyZzr0btDyZQdwzCfrbbRHQ5erArlmWBhoCLPWuhFyeo8KFIjkDpPak9iF4grkmNNlRZgSBYpH9lq2eotv7k3KmEYeVAckJWgxUu4z8VwvzoZEK6JU7wRHUJ81nd\/HBsQXOF8pMuZriqozfYvAOmggFv134czrkP2dgjfcGLimsIrrGX2EcJruzuZ3SbcqzsMZfwefPY1u2PksotGwiMsNU2ZyUIbw0fIQQzr4eECzrQUYCSbLGkcS4QYfeGjHcRTQ2MzhW0yQ+A\/A4pGA6tosG9syl5GSx7\/oagZkZSNurnSo\/ERMzlHFdyWDmRUMWfeBsFw\/eLdhao0\/XoiC51NddnLmxAtPyw2gKhIrUAif6KRNU2rGXOetFVNgY5FEmOp2K0YSoSdfbZaMJmRNzF9H3vVoliiRX0T7bQj8uCPKPWXzWEEQ3\/\/WccOV\/JnUBcqr7WvS5ho++ZXrkhCGSxx1I+5wPgRslF4uvgzPTr\/xFw0cy7vDrwtbQwgYIuyyWsnzOMzpMFP1eJZ72ObhWVzJRzG4crE3ei6gWdNKoFj47bCt\/8Z+jcKEoHQCN1EiQ2fcYPpnbMYwMJhsWlciOrJIGTU2UsVqNg1mDNBp7BSN5hOQDAQsqyu6SJG7iKDWsrfVUlBRs6EYfEoqEGVhF3LP9Hf+s4EWDcTq0ho0k\/6iBKyw02N4GP1QYOOLuiGKoDq0UDkxmgrI5DlmBhrLTYkM94UF+RhTPhKCla6UwfYZFdBLofUPYfnwGYnxnDAtl7jVullM73XdbO4TCROBY\/exV4du5TpgRqqCgB1CM0XDn1R9KTilSW94YO\/QUl0F3vXKvYo19HTvzuDtNyiChU\/5wWjTL1KL3RxvkFycBZ8qn4D4uT95SGcErpw8NuGGNwjwc9Rr\/7kjJ0h3cSh5+xti7XP9V+tIORfEgTj+NnTnCfBwEJPVAPuxt\/mtzg2HKSEJbFuMOSdR3U8Q0qQeiupsAqaN2EBeSM9sXGNjOK0XBnPzKSLbjl94BkG0dcUJXQsAtsx+jEecNtiIgpIsqjz7cbmTvs0rudaYpR3iZmiKNd5s16HNYC5z0kzFCmVa33mD6Un6E51+tI\/+5Tzku6ortdRe8g4QiscEIpPzC8CNMWe3R1\/9jp1zbIKwavoqLv5LPNMKMYwZXrekUYZ2G48bohfMQjtLjTxWXPqncKhWjvj\/f8EbBCLcssoE4g7+m5ITCusXxAleRdQTF9RC4NXTA27hgsNIAXzpFQ3eDBBX8YY8Ie0ESBMX6UNTpiqzeN17rXGHS1UFJS1E\/MIEfv4MWuhpGbha\/XBK4enMalL8eXQ5ZDwNcMcKNymlNyWelvrRRiJ0OHc09QwX0Ek0eAd0Rf2tZNlBjw5LH\/oEcZARW0F2UzXDU3z6uPFFr57eT37x44Bztb4iLsfgx2zObXXzDmGLF\/Tp5SgFW9K7JZTqe9FJ+eNKemtWnV+2450yB9gYJAIpTbCAonRFIN1YtkAzQ9KESt5+JjqOOdJoBQK0EfGicFxZE+G\/sP\/0aEemMdT713ZJ6J33BGScRKcBmnQwp6z8qPsyawLjnvpEK5QlVpvLDrcDtqwUIUW3JqsodHiAdckds0Mu2zwbAMju27B7sINFEUQjCnWgOjguxJwcjU1FQ9zJoxqRdjvkiD8viQp0ikHdt4BtGCM7b7V2c8+dED1pMyRP5XBsHShnzgdI+r+TaqJTDXjr77tG8kSY0pBL7d2xt0wphAk1KmmSQFUUWpoP9LFd26+Zgi1QcP+5fgQ1szUth8oGlS0P8J4JZRWYjSDFdA23i3x5YcNtcv6KbirstBPeCnabQ\/TqQT9EgChywxvebo2bmI\/zuTMuc5We8cN7GZUXmMG1SDa6JlYr\/r7QpY8vKz0cWR8kcPn5anfLjmz3jyqNE60APH\/3C\/7KZrkidWjVjP2iNbXn+YPj\/HR3mkGGaHCW2i11NRrvW6cNuXSNDjuIFvnsSaguKvlx5m5jTm\/E4wYCvyKHwF1Ao3p+VsUD1iZ\/dJi4BlQ21xhbcLANmaq2vKpaz6Apy52zjzniixXYiC7OsLbrf8m+J9cSAzclpVg3lAVtnnOe+Fmuy3qPzb+I+Rhex3kyfWw0V2d7fzhziJneiU8K7Do2eTNrOzTX5rVmuOmF\/nvqHaXK1yT3cHNSwCSMLL0JevQJHqK6VocS9DptDUjbEw6QPS7ohpmXPv2ZwTtw1IwLAPiwJfLS8Ykkf7cQQ\/uJ2HcB0kTAXnF0U7gPQfb02VD3CftUODCIeC8aSgkM7ABcXZR7tH1NQcNnjHQDXcCcwb4ZbhEnvAumyCILYgt17SNxA4U6exmkelhLpSGM3DRxya7fP50YsD7XHxNFro\/N48S83IUr84W9L6+H0VHpNuapK+kEm27JZD3CuveeUUJxPYHq+MZuzh\/CKIv4pMzvPAlTVqOpLMN3hi9176ttCqjRxJ21Ir34o7MNXLn9ApN4rdAIt6y4\/+pszDm37B43XoSFI8MobUrw3X3bkSf1gZ2p92lQ7yAsQ\/BP+zbAqIUquMEJT8Xk9X\/zyy9pB+SmVnN8j\/VWKgS5a\/btqhlack3sCt90sZ0Pvutnys9HPt1OlRHhsBVIzAgsuNDzzrFjJtTMApfCIzmdKbCH\/7HJvItjRmPWXf4cQ\/0P4vKZ8NQCnaoR2iW2+JEC5Ft89WXMmJ8xLUk+40SMzqyvUHwsxemBXc8ANpw+Ds5jgwcJi33vXR7afRux9\/j2EeDmYRfivP2fuPonYKW8b7C43IYNaVVc3pPzoLhrxmhV4oTCXRoYaq3l+OCZiuqLnC\/mqG1nvieMM+P1ZnhHfyxFkPG2Kbs2Mfr2DM6I9+De1RS0TfpEet5BR5djHshKANsruh2q+MdqFfAL1MJlOOE\/mnNizfbeBnGWzNhh7kMKJbR6vHtVmPwv20p0qPeeeH4UbRzS2Ih65sFHNs3rRYPj8cvJuQdw3leIP551laFo5xkgcTqtDDBPKBDINGAMWqOXnAZrJNrBAF1AXS+0277Q7ry6OYLz86D1cRYLjce6HKYTF8L17wr9yKkkZDUPBP9\/zn2sG3RcG9MDNvwrhvKLKWtFb36j4nUwnt+zqZ9XlT+cTRJ0NxiO\/X4JvXFsc79S8c1nBjujxZ5Lwjhn+SJGQ\/FXGdoCehHFbAzTN4Gr96k6THykDiLG0W3nszTSHbloLKdwZjMHHQ1SWnU9dKnJs1Rk20mu+mWfaW2EV1NgPwPsSUad5UJt+pmdA7E1QWesjOKn9QthA0O6fdpnzey0rzkwQQcnCk2URQBbkDKSqVLdLN5\/hhosL7yuEm\/0m67g8da5CxlRe43RNic66YQDJiMB7RJYijjxDROiWs4U0iE6BDOR8JtoX00c8zkFYPbykcARKq86U6bMhcBqI+KfVyG960hX9TzGwB6hlT7XDl50cDlGD+Y7VQigYU0nBZQzK+3fczTPdNvgmO0edcfbMmG2Q4qK2OGuHxur\/SXofaU6fhRTXxWWycuj\/V\/FzPLIdZweOH9tfJboonPSN+ohhid5n+g7GF1\/A0cMfDCG5CiLJegavWKAnHOTkL4HyYgWzCkG5EICOQbfbcenVP5gcZtaI4Y+Xfqq7YgxkQottxmOnLbIdb+8gXiJhGuwBwCcaReIzEWUbia1mI5Dp+3OUD+0aFtYX\/Ltxt4mI2DRW4Oi9fShTopSLz2k1qtSebCeTt\/tbUVmebUh7W4sxgnFUQE1WSFflXOHFnEgsmItQAD+82jCKBJLDaKxFOviyNoDD\/eGtC6DwvDnlqV1p7mqw35WbeSSfQADOfbkJkMRGpT5fm0BITagaHgQ0NBekUTi6s+5Frt6ZDcvVz2NNCyFUcWar55su57HG5EPHLe8hhUoF5LFbSoz6785Sd13U8pEssUzIHC6xc766VNGpKXpmLDsz7PIhslZlgRa5uTcdQF\/+EgUEWeg2pdOdReL1BLqkEcyrb168kCjewCbcVBhpI5+xVPCE5cFyAEZ6PIYWA31kYORluiKCG11dOXBk1RSZpLbf4X9ffCpdFZYD8ZGe6XDcz7rZrlF+BFS4m8EbDn47y2tjBBW5+fREvlX7bKfc7gElj8OZyOR5GRXIbIx9c\/gXDD1CzgAjyf\/O3Y+PaYaMgMqUoJt5Do27LssCqx3EOIAjPrOPq3Z+15fDn3Kq6MJyMEVPWT+L8JiWNbnBnVRaC4oKYIG9hzxIBn1awxhMtNycAdcyMzmb9ApntnJE1LKsEkhknxrqDEDKcA0kvWtVMStTPKuf6rJvdWNOL9MQl8tseZc\/8LvBxkMHZsoys1RHb80M9EEEYJ\/Wv7T2MELTBbX5tmu60kiXBqy4zVKuwsWZUQOuYxKIdg10Dq75Dc","iv":"3b0162d2a6a04b29868278acfebabe7b","s":"9932a9cb377ee198"}
Share your thoughts. Click here