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Travel and hospitality

Unique experiences are more valuable than luxury products

April 7, 2017

Guest room at Four Seasons Hotel Tianjin

 

By Brielle Jaekel

MUSCAT, Oman – Travel and hospitality brands are now urged to create completely authentic experiences that also highly regard localism to cater to the new affluent traveler, but retailers need to follow suit to keep up as well.

According to the editor in chief of Condé Nast Traveller Middle East, the value of a unique travel experience has risen exponentially in the eyes of consumers, putting the pressure on travel and hospitality brands. However, it is not just travel brands that are affected, but also retailers who need to work to sell experiences along with their products.

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