MUSCAT, Oman – Travel and hospitality brands are now urged to create completely authentic experiences that also highly regard localism to cater to the new affluent traveler, but retailers need to follow suit to keep up as well.
According to the editor in chief of Condé Nast Traveller Middle East, the value of a unique travel experience has risen exponentially in the eyes of consumers, putting the pressure on travel and hospitality brands. However, it is not just travel brands that are affected, but also retailers who need to work to sell experiences along with their products.
{"ct":"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","iv":"aa34c23af848e2e93480f39314a6ac9d","s":"acf293ea15952dd8"}