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Retail

Cross-border ecommerce efficacy hinges on localized content, service: L2

April 14, 2017

Image from Prada's spring/summer 2017 campaign

 

By Sarah Jones

Successful international ecommerce strategies go beyond translating a Web site into consumers’ local languages, according to a new report from L2.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. US luxury car market expected to double in next decade: BCG
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam