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Retail

Cross-border ecommerce efficacy hinges on localized content, service: L2

April 14, 2017

Image from Prada's spring/summer 2017 campaign

 

By Sarah Jones

Successful international ecommerce strategies go beyond translating a Web site into consumers’ local languages, according to a new report from L2.

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  1. Rosewood Hotels to open first property in French Alps
  2. Dior charms shoppers with Lucky capsule at Harrods
  3. Genesis continues silver screen run with ‘Freakier Friday’ sponsorship
  4. First half revenue falls short at LVMH
  5. High-end market enters ‘slow-growth phase’: report
  6. Off the Cuff: A Q&A with Ponant's Samuel Chamberlain
  7. Femininity centers Miu Miu’s fall/winter 2025 campaign
  8. ‘Portraits of True Brilliance' campaign leads De Beers rebrand
  9. Swarovski taps sportswear partners for new athleisure collection
  10. Luxury Unfiltered: What luxury clients want but rarely say out loud
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Off the Cuff: A Q&A with Ponant’s Samuel Chamberlain

Dior charms shoppers with Lucky capsule at Harrods
Rosewood Hotels to open first property in French Alps
First half revenue falls short at LVMH