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April 11, 2026
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  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
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Fragrance and personal care

YSL Beauty shows different view of Paris while touting new fragrance

May 3, 2017

YSL Beauty's campaign for Mon Paris

 

By Brielle Jaekel

Fashion label Yves Saint Laurent is evoking the dizzy feeling of falling in love with its latest multi-platform campaign for a new scent that takes a panoramic approach.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Louis Vuitton announces Regeneration 2030
  5. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  6. De Beers supports Desert Diamonds with bridal addition
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Global deliveries take 15pc hit at Porsche in Q1
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