Marketing
May 4, 2017
Image source Maisonette.com
By Sarah Jones
NEW YORK – While those in Generation Z are mere years younger than millennials, the cultural and environmental factors surrounding this cohort have led to key psychographic differences between the two age groups, according to research from A.T. Kearney.
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","iv":"a60ab97738b81d843c5fb772caa5abec","s":"c2b4da14d846a693"}
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