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Automotive

BMW highlights exclusivity with campaign highlighting how its cars are “too much”

May 11, 2017

BMW's "Too Much" campaign focuses on features of its cars that may turn away some customers

 

By Danny Parisi

Germany's BMW is promoting the BMW M vehicle line with a cheeky new video series that advertises the models based on some of the perceived negative aspects that non-BMW owners might have about the automobiles.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Armani faces $4M fine from Italian Competition Authority
  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  7. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Champagne Telmont earns Regenerative Organic certification
  10. What real-time branding means for luxury brands
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