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Fragrance and personal care

Estée Lauder expands flagship brand’s presence via Birchbox

May 22, 2017

Estée Lauder's Pure Color Envy lipsticks are now available on Birchbox

 

By Staff reports

U.S. beauty brand Estée Lauder is looking to introduce its brand to a younger generation of consumers by offering its skincare and cosmetics in sample sizes.

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  1. Luxury Women to Watch 2017
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. What packs more punch: unknown models or celebrity endorsements?
  4. WatchBox looks for growth in editorial integration
  5. Dior dives into French Riviera with escapist fragrance
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Sephora introduces new concept for SEPHORiA 2026
  8. Taj Hotels celebrates #WeTime in content-driven campaign
  9. Sephora grows its physical footprint, while other retailers close stores
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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