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Fragrance and personal care

Social media feedback is beauty’s primary purchase decision driver: report

May 31, 2017

Social media response often drives consumer purchases; Image credit: Shiseido Group

 

By Brielle Jaekel

Retailers who provide in-store WiFi are no longer offering a luxury amenity, since it is now seen as the norm and is vital to appeal to customers, according to HRC Retail Advisory.

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  1. The Macallan hosts exclusive residency at Rosewood Baha Mar
  2. RH opens Detroit showroom
  3. Versace announces exit of Dario Vitale as creative director
  4. CFDA bans fur from New York Fashion Week
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  7. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  8. Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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