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Mobile

Bergdorf Goodman connects mobile, social media via QR code

April 29, 2011

 

By Rachel Lamb

makeup-185New York-based department store Bergdorf Goodman is connecting its blog 5th/58th to mobile via a QR code found in the retailer’s 2011 spring catalog.

Bergdorf promotes the latest beauty tips, makeup how-tos, product reviews and latest industry insights from the retailer’s experts on the front inside cover, along with a bar code. Consumers who scan the code with their mobile phones are sent to the branded blog.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
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  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior dives into French Riviera with escapist fragrance
  6. Dior, Rizzoli to release book on Lady Art project
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Fendi pays homage to artist with playful puppet fall campaign
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Gucci studies connection in spring/summer 2025 campaign
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