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Mobile

Bergdorf Goodman connects mobile, social media via QR code

April 29, 2011

 

By Rachel Lamb

makeup-185New York-based department store Bergdorf Goodman is connecting its blog 5th/58th to mobile via a QR code found in the retailer’s 2011 spring catalog.

Bergdorf promotes the latest beauty tips, makeup how-tos, product reviews and latest industry insights from the retailer’s experts on the front inside cover, along with a bar code. Consumers who scan the code with their mobile phones are sent to the branded blog.

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Loewe introduces new artistic signatures for spring/summer
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  6. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  7. Pratesi expands Palm Beach flagship
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  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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