Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
{"ct":"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","iv":"aae931b75b187707b2244cdcaddc0693","s":"1f1ba81c2ecd04f5"}