Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"68e55e4d6189859526d82eb751c88d74","s":"c5ee532e09ff0c67"}