Traditionally marketing budgets are split between trade, or retailer-level, and brand, or consumer-level, but the rise of ecommerce is causing many brands to combine these two into one category.
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","iv":"4581bd0c073bc1e088977c905080a171","s":"ae3e5d507f12dd28"}