Columns
June 14, 2017
Andy Hobsbawm is chief marketing officer of EVRYTHNG
{"ct":"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","iv":"b9722127608ffdafe0499e24c0998bed","s":"a41a8c4a2297daa1"}
Share your thoughts. Click here