Mobile
May 4, 2011
By Rachel Lamb
French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.
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","iv":"3b054bfccaf166824191cfdbee810f5c","s":"a882377f1b756531"}
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