Mobile
May 4, 2011
By Rachel Lamb
French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.
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","iv":"0972daa1dbcd06839e2d398fc17259f1","s":"a72de1577139bb5c"}
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