Mobile
May 4, 2011
By Rachel Lamb
French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.
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KNLoEIPWfK5CjhQA70pINc1zaaVy07I8RRWF0qUm3dkMiCj5PEkuB8EkZzYjyQYefcH9xtNlazIqZyIIFSVhBd2tHifwpCK5O6P0cP0PywOV3hT6JD5NMqg1sXQ1jrfNrATSGRxBnRL9ocBqS7bX4xiKVZFY+OZnyQU4OSPUftndyxTvbX7xR0Ft2mJEpBfmSfb3pY2R4jBy2M97pnpRImm31jBFGg4Ho9NsSxOtkD2N9YwyfjmsEF9k6w67K\/MM9GmbEeurR\/PM\/2Ao9LCSKt1yIgQEaLeAGreQy0wRntE36o74IfClevT1XHBjK3p\/JkdCYk\/wDkwnMlNgCqC4QHudQoa12ksraodaggMOtfslunwg0qYoGvL58kdvKbBpXLybbEAa3jEEL\/zSpyBXJnwUWI2kvb\/cCdQQ+4eaLnoxfuKel40mprXpRj+7JcNdAQdNSmGfXK7xBN57C2GYdtI8rwKViWqjRnJtClW5KAD0JGDogw4GZ2u2ie1dfMfJNsU8fk77TudFW0x9yiXJ95e7nUJPQdQUUYcRAev5MTddDdcSMuMEG6NBhLWJSWtD1vlVsiQePVBMlCZ1zMOgnC3B3VgvovQL+zKdmZJ1eyVwzYGNrNni+TKBxQEP00W2e5Bhf0KwiFAdU\/7tjscTeOWrSCg8ER5GCLx6Io4TEY7CR8IauqKQcJFJdplqdkuCGI\/\/YT4iCr0WWPmP\/DrN2Tik8OYKRLwO7hTj\/HdB+YIZMSdipt2U8j+iKjei8YPLpbX1\/Zb9HmJqbBh0NoVzjmH6slc+d+xM0Ga+oy8klsEHHLiCfpAO4zBLokUWMSRizWPaNOc\/1jnP6AU33t3YYmJuqElffz1+A+kCW64pVBKfHmFAQC5ABmIXlSDZde2bREgkPrBGCIJ5+E5\/beuzqfcO0puQh4O7FiHaAC0Bm2lVY5q+5VOHOtWdyjN8R1SvD0fWGAPNcrhpVY+MxSBmn7XUqCbVdRS8EAV2u86NqlYDhxIqYyOcUQvoYRPVb3hDMNgi6sdYbduAY7TEGCEuNIi2ZXtMBOOPBoD\/HeTnhsa4CFhs1RwvWwPoM5k2mtGuYOmrXCjTTFy39QrlB+9YsZ6FsQ4XJI0N2OM5oVDfDJTuvgOffaE0nhh9mq78MsQx0jGwUyTHveeURAUFT1QWIlDPipCOto\/Uh\/+oJ7W2t5pfK670mww4C75cEZw3ZurxoTmDBUb+L98wmIqp1pp4DtMwfG8JCqy\/WjEZyLLl6LjWbi37sKXk2aqnlL33mJY5IfqWZmrdk8DlKVeo2ymLyEvVbraBVetVRxTCryQFWBEb0elAh0JIJaNpV5g5mSuNCNXbADIHaZAAcjEs8Zvpk+24Dse6OGWArfFvyYxAmkmRKKfb0x9FPr8K\/r5+CnIfeoULLI+QHzi1diveSBdvbGF7QFmqIkTViWm4VZ2iqEA0xaD6FKnQpCcHoSA+n3dhrlDhIg2PrSIDZQ\/qPX0v68+cpvNZCWKOGfOP9g9AMTeaIcrEFkvey6qnN0cVdhUlsXvySY312KAyXtCOpQMP6LZSjzLZE9xQ2fMdDe+vP4q\/v5oHd7d0rAf2a2KQCnnoJte62uXUl+Wx\/kZKM2iE0T64vfTW5XZkyLOzGgzyRy3YYgkkrgQzUwrGY8B9+16PHKIZyVBsCIH2MTjNP7Otv\/dkK6a8vIqVAzB9KWvFhiD39+15xvnx0nzhVtaOa467BtwqVhc7ZKcbsWoucpbLY4ILzyeW6Qrc8hrkBBcnjNy6SuXJF8VEjj72Pm21qtblWFHz46\/DLVOKhWXP4bCTpHW4F6Yi3r5NiaOopJbj3p7xS2Phk\/0H0su3Yk6+zTF6KSSpz8vNtkVRP8k5O+fRb1dWIWxkKsjMFrbUmgCZaqWiYmJfFRmVOo1h3cfvFUacnoU2nW88idnlE5LyA5g5jIXS3s7GOuti2m\/w\/u\/3+xqWYPSgaLZqaKsh97wByQGNy\/E6AOfTpL9cbW3cT3IHXM6IkpdoDksxBV55Qo9cI+HscIWX85X8pcXR0Cxu+knvBienxFIytxIy4c8eSPVf2dW261Y47tjmpTOEH0TqtfxjCSynONlGNu3pYTm9jq5O5MTh\/TUJwr3duXwkMhkOcUIXjkok\/Y3M2cM9I153lVqBIcL7SHfCu7Q8EtqUOBmJfrCtrBCVcDTCc7aIxyjGnbvCdPFufrXWNrG5ihCFu2dP9uw3ecjttA+AbYjQ4nxPBU1I62jExoReJUMSvJ\/oD4H7GNh8gDblZ0OEXpnCSIdGxixV3hygm2l+CSrDvf2TX1OzE5DUpUBVUsn1tPvxRp9YvJHbrrGFowv01BNtJt52UPkIqH3hYsiIhToiZHwo7IHlbd0ABj+YQYieTZKoKCYslCb0m+1D4K1q8fHThmaYidKnq55pNmWEloxIAfVdo\/VOaEaEhZy0yQEyzncXN5DIgi3D8wpOjcc2ZvtpUJl05hHtohCSkfRfDcripNeh+B+jypSWEbNwqJ7VbT+jPTDA9WakXFLhIO1a6Ix+nzsfkPubwk\/N5Rml4o1uTz1jA6X2TEATnCLxNm7BL1nwFhVOSA9mtoodfHyBKF025BkhxtcC1sLettN1ZP6D4c82+W6cJqjPD54vlEk7fizWL3A6K85g7OGZacqayqgAgoL7SImc1c\/npZt68mz0MFycj8jxPFm+WPM+c76F8K\/Rye9svwh5Nm2A1LKodujiaDck5XJ6lXCh91H3uOTg12zgiNYClpzSJ9gRkwglkRcwrMlOzMFZklJ4Me0EiMWyzpEHhhhMe3rnryr096IJEhlFT2QwO+jwizBwfSEDXeZ9ZCpeog7iSEW58udOaEbKCjeX6oEvnM1Ms6bAGhjHr16Sh6snzP6FrLmd5\/NWZZU1+iG1ZtZCwrAK\/JQxd0DjJaEmgMPXvHpoLbTp\/lNJ85zYem2tnPWWhXmNRqFluHQqUCgoP3TuzGPyjXPJ2zfXCRR+X59L9WVYIZS3wAD6mJDW3uXmjbWiY9YI12gb2jQTL0wrzXrOboiqKQeYL1Z\/zL9bJHUCkhpJunKo9Gj8D7PXYSiX0OE\/8lgg5Nd3aNTaTxSUw6h8xiaDRbHTFrceMPn2t42zQvL2NRGxES9CXI1kmxQr\/Qxb8Sk0jScOSVmVG7Ij7aRgVegguCdoWCqgN9wWgZreOmtboaSZb50bvCvVlAeir8UTudmaluiCX0Om28WtwmHul1Y9EW5yaZbW2Gc5BSq4omexPoIpdBdS9I3d8BSJQtJiRdmGY3CHnaoliWq9vVQ6UxRPPqIc536nOXayNpdMbdldPW6RLqIFcLfnbMr2S7N+WXgxJXv+e69JXRXaHkF3TIupovJay8NG2VpMEUOP3RuEVs+aLz8aoGHZOrXX7\/rlVOyLsctjZ3RpJhQrWsHRv+Ue\/c\/oLb6nzRfErS26TCvPWXgyaiKGNyj7WmUz+uPzmlb3f3MeuqBCl6fM7Z1ZNwOnrG9g\/epBAKp1qQFteh6jnr1nwt9pKz4GYs3c0K\/bvIiYaRj8RhZf6N+qpj4nRJPtXcZAmJhlde7hm\/pE6TRUABtc+IHG0EtZ5AYqpsaOOANp6RVMKvmPn\/IJqdy+jC2bYIgkvrjT6zNg9xQ7zmHpXrSblS\/KMOCixOQ3TndIfwUOkMFzt4Ilgt5fVgdt6SjOFRNQzfRxsowYtmOYkMu5UjV90EmRjTUfxtxnAWqEZh1mURL9U90hkT+jyYFAQHlMOjta4xDujvpO87M4sZWulSTMGLRiPB7DVRqseRXrWuKLHiS9rMo9mXDpxzQMdcOkyV9kAriseTo2GdPFmAjbNd7V5Sd8BN5OAYWn1NsVtkNq5\/i\/6JK","iv":"99844fdee6dea5d052606ca73525f6f1","s":"e145ea2bdbf6544c"}
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