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Mobile

Dior goes against grain with one app per line

May 4, 2011

Fleurs

 

By Rachel Lamb

French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.

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  1. Mandarin Oriental hosts charity gala in London
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  3. 2019 luxury spend expected to grow highest in UK
  4. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  5. Nordstrom family circles back on plan to go private
  6. Dior explores the craft of Sauvage in new campaign
  7. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  8. Dior takes a step towards film with latest perfume ad
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. 'Balmain Beach Club' exclusives go live at Neiman Marcus
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