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Mobile

Dior goes against grain with one app per line

May 4, 2011

Fleurs

 

By Rachel Lamb

French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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  5. Porsche builds 'Toy Story'-inspired 911s for charity auction
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  7. LVMH appeals to eco-conscious consumers with new sourcing standards
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Luxury Women to Watch 2019
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