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Media/publishing

Pairing print with online units results in ad uplift of 53pc, spurs sales: Vogue, YouGov

June 30, 2017

Most Vogue readers follow the title and its editors on social media; image courtesy of British Vogue

 

By Staff reports

As media has evolved to include digital content, trusted connections have become all the more important with social media bolstering the reader publication relationship.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior, Rizzoli to release book on Lady Art project
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. US luxury car market expected to double in next decade: BCG
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Fendi pays homage to artist with playful puppet fall campaign
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