Luxury Daily
The authority in luxury news.
April 12, 2026
  1. Bentley reveals festive commission in witty Christmas campaign
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  4. Tiffany & Co., Gucci are 2021 Marketers of the Year
  5. YSL Beauty refreshes US ambassador roster
  6. The RealReal combats AI fakes in ‘I Am Real’
  7. Louis Vuitton highlights personal stories in Speedy P9 campaign
  8. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  9. Montblanc aligns with "great characters" via President Kennedy series
  10. IWC supports global marathon to prompt thoughtful water consumption
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Top 10 luxury fragrance and personal care efforts of H1

July 6, 2017

Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder

 

By Jen King

During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bentley reveals festive commission in witty Christmas campaign
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  4. Tiffany & Co., Gucci are 2021 Marketers of the Year
  5. YSL Beauty refreshes US ambassador roster
  6. The RealReal combats AI fakes in ‘I Am Real’
  7. Louis Vuitton highlights personal stories in Speedy P9 campaign
  8. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  9. Montblanc aligns with "great characters" via President Kennedy series
  10. IWC supports global marathon to prompt thoughtful water consumption
VIDEOS
More Videos

MORE IN Fragrance and personal care
Lancôme seeds longevity-focused skincare with 20th Century Studios
L’Oréal Group finalizes $4.6B deal for Kering Beauté
Regulators in Italy probe Sephora, LVMH for youth marketing
Coty shakes up board, announces resignations
Puig appoints new CEO
Sephora teams with F1 Academy



RECENT ARTICLES
Chandon launches ready-to-serve spritz collection
Global deliveries take 15pc hit at Porsche in Q1
The 1916 Company sets up shop on Manhattan Beach

Launching Radar, Triple S.2, Balenciaga releases ode to ritual
Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
Cartier, The King’s Foundation create fellowship for fine watchmakers