Luxury Daily
The authority in luxury news.
April 19, 2024
  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Jimmy Choo hits the green with golf-inspired capsule
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Saks prelaunches seasonal styles from Prada
  6. Mandarin Oriental hosts charity gala in London
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. Luxury Unfiltered: Brand stories are the secret to creating desirability
  9. Fashion falling behind in fight against forced labor: report
  10. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Top 10 luxury fragrance and personal care efforts of H1

July 6, 2017

Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder

 

By Jen King

During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Jimmy Choo hits the green with golf-inspired capsule
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Saks prelaunches seasonal styles from Prada
  6. Mandarin Oriental hosts charity gala in London
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. Luxury Unfiltered: Brand stories are the secret to creating desirability
  9. Fashion falling behind in fight against forced labor: report
  10. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
VIDEOS
More Videos

MORE IN Fragrance and personal care
Puig aims to go public with local IPO
Jo Malone goes antiquing for Scented Mementos campaign
Louis Vuitton scent master’s work revealed in ‘A Perfume Atlas’
Urban green space sets Hermès scent in motion
Prada Beauty spotlights convergence between makeup, technology
Chanel spotlights beauty segment with campaign trifecta



RECENT ARTICLES
Mandarin Oriental hosts charity gala in London
Alexander McQueen exec lands CEO role at Harvey Nichols
Nordstrom family circles back on plan to go private

‘Writing royalty’: Montblanc celebrates Meisterstück’s centennial
Jimmy Choo hits the green with golf-inspired capsule
Saks prelaunches seasonal styles from Prada