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Feb. 8, 2026
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Marketing

Affluents and wealthy diverge over preference for digital ad platforms: Shullman

July 13, 2017

Affluents engage with digital much more than the wealthy. Image credit: Pixabay

 

By Danny Parisi

As millennials grow into the dominant consumer base in the global market, their proclivity for digital platforms is changing the way luxury brands market to their demographic.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. David Yurman selects finalists for inaugural $50K design grant
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Versace hires Pieter Mulier as chief creative officer
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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