Marketing
July 13, 2017
Affluents engage with digital much more than the wealthy. Image credit: Pixabay
By Danny Parisi
As millennials grow into the dominant consumer base in the global market, their proclivity for digital platforms is changing the way luxury brands market to their demographic.
{"ct":"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","iv":"fd8e1336e202674faa7d3e275faae494","s":"a9c914e87cdc6ac5"}
Share your thoughts. Click here