Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"371edc83b4a8abc4d289ab842e13942b","s":"1fda7d82f72b889b"}
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