Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
{"ct":"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","iv":"a8f61e97d48328cf0ed1287c7a1e449f","s":"5a5744c6c9482fce"}
Share your thoughts. Click here