Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"708a33373b2dfbf95c2fd9105847b9b3","s":"c901d21765c6e54d"}
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