Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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