Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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