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Retail

Luxury brands are increasing visibility on Japanese app Line: L2

July 27, 2017

The Line app in Japan is a major tool for brands to connect to consumers

 

By Brielle Jaekel

Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.

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  1. Schiaparelli begins Harrods takeover
  2. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  3. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  4. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  5. Global secondhand market to hit $393B by 2030: ThredUp
  6. Force 10 collection leads Fred campaign
  7. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  10. BMW M seeks out partnership with Street League Skateboarding
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