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Oct. 19, 2017
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Luxury brands are increasing visibility on Japanese app Line: L2

July 27, 2017

The Line app in Japan is a major tool for brands to connect to consumers

 

By Brielle Jaekel

Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.

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  1. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  2. CSR is a non-negotiable service to society
  3. John Hardy explores female power to inspire self-gifting
  4. Nordstrom family suspends private ownership plans
  5. Valentino opens pop-up "active spaces" to roll out resort collection
  6. Luxury Women to Watch 2018
  7. Day's wrap: Burberry, Cartier, Etihad, McLaren, David Yurman and data
  8. Ritz-Carlton journeys across Japan in influencer series
  9. Louis Vuitton creates art with its handbags in latest rollout
  10. Micro-influencers have greater impact for brands
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