Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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