Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"4f19942075b89618fda017958a7dd611","s":"c04480c1c519ab54"}
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