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Retail

Luxury brands are increasing visibility on Japanese app Line: L2

July 27, 2017

The Line app in Japan is a major tool for brands to connect to consumers

 

By Brielle Jaekel

Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.

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  1. Dior goes for gold with flashy J'adore campaign
  2. 2 tips for marketers in the new era of data privacy
  3. David Yurman, SCAD join forces for tech-forward holiday project
  4. Balmain launches 3D fitting room with tech startup Bods
  5. Chopard sponsors Red Sea International Film Festival for second year
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Customers spending less, shopping sooner for holidays: report
  8. Luxury’s new direction as markets and consumers evolve
  9. Rimowa takes animated approach to holiday ads
  10. Sotheby’s explores passion for art collection with new series
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