Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"07df7413bac415d470788b233f87e7ea","s":"9e0b6e92d68d11e0"}
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