Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"53b90e1c6044f61360014c98e256b2da","s":"a1899d93ac970404"}
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