Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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","iv":"ea68793779abebd6bce6e1fc897e5a57","s":"5ace87cf69c24ae7"}
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