Retail
July 27, 2017
The Line app in Japan is a major tool for brands to connect to consumers
By Brielle Jaekel
Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.
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