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Luxury brands are increasing visibility on Japanese app Line: L2

July 27, 2017

The Line app in Japan is a major tool for brands to connect to consumers

 

By Brielle Jaekel

Japanese retailers are seeing slow growth in ecommerce, but brands on the popular mobile messaging application Line are growing, according to a new report from L2.

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  1. Condé Nast, luxury jobs, Aston Martin, Chanel and The RealReal - News briefs
  2. Dior goes on an old-fashioned adventure for newest Baby Dior campaign
  3. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  4. Tiffany brings a whimsical workshop to life in holiday film
  5. Jaguar Land Rover provides dealerships with local marketing tools
  6. Don't miss it: Luxury FirstLook 2019 New York Jan. 16
  7. Aviation consolidation offers consumers better tech solutions
  8. Announcing: Luxury Marketing Forum New York Sept. 26
  9. Collaborations, co-creation allow luxury to remain relevant
  10. Luxury brands make cautious entrance into Chinese ecommerce: report
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