Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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xqFQwzr5iagN2TUKn2CQFlSnyWwM9NXSYAqlc55FckF1mvYP\/w8h8HvXzQYcTbSZt8cYkzNuX\/5QNABNYedNUDBW+K4Pfk7Z8vF1AM\/YTq23ZCU\/eY+3r3KXvmTONTyrtGHCdGcKsCOaxvGGOqyQNd\/FUJe8B5Mo785x4fd6xu9MHbdNCYjWm7YC\/J+X+MF5TTUv1H+g+2usWROuYD5qm6njOA4j4+5lKU37lLBVF0pyJOugLKSdVMeqx\/+bGdW8nZJjCPaD4kGq2ilSonwd0u2Z78PkpYjl64ZseAZuc4CFLENvCzejBTD3JEu\/kdHwtof+ZDdZi6\/OdkCTB\/3PIOc1BxPXdnUUYRz1e9krPbhALIns5nHKAJ6J\/KJWjKVxIlXJu\/8MoGgWzeIbTIAvrN+bpC\/jD2pfISelEilzKz4YrlFYcYVbFpFN4ky5yBJAB0P72QcAPs9G0a7Y1xC1l6dz7+34yMGhU44pHUW2mCAR6qB1nR+aVzNIHtd7PgJs3Dw72dyBfUM\/709JCpUeTCgR4t6dAkvtjt0OVEiM+VPxcF4Xer8WyYyjPJh3ugYkrhbBUWND1aL95p\/ETTNNblMiIhNsjN+L71D0SxM1ITTrDQ7sArfbHw4HE2eMPmEAVPa+jgeQAanuCSjkMagw4V2K3TJtGTb3Zxnc+K7+dz\/BRgM89T+ea1c9gHPqbY2WGO1\/RzgO7NwvzGsc423G+usRQ1rHAfsZODFEDLj0dRCEvwKB\/qZoDigLpNFPnWPDaAwiiXarVtRBBNWsc9CurXP\/kbvpGoVRpMgYJ4\/28LMh+we2N8XCDKKwDj5L1xD5fXwXG\/OWyEJbVWKz05C9pcZmAr38n5MENpj\/IItNguCPkd9KhjHT6ChAKPSneRU5IwV1YkeGIEEfEZpBNSICmC6\/DIy+ljho7j2jqX1Sv28g4OZXBf6OrALVNwsv5rOPnST6737jpgWK5grxQTdLakEAkQ9VmjpX3m99WhOReuwsMWDX044+YEx+lYvcca5Jbf5K8XX00KXEsC7pPOTW6\/qq06Xnh3xAsfkx1PGUqJd3bflUKJVrk9Lymka4ogQy5yusbtK9b7iHYIppTuWKHnqrAOO4lFapNtHVxJh7m+9Ccj39NFlcIFJpCNBExfQAXBToLE5CJAFLaWAXwnM7usmAaYAqqzcmNg\/t0QFqn89evBtoPR6zHlNHzaUeuNvy5vjcwHiT6i1\/+H6riI68HBUjyUKqMgdqikr0+CLXBa3aFZrcVM6B\/Out3K0DyTRQsZDdku+bfimojv389fCaTXhMIPvE2\/BIk06WuP0NOX2BNQuQGJV1wrBaFs6RrZjB2QJEvBarhW5EO6uB4EXjuZDoAuZoK6jaHmh6Ea7eDZ9eQgLD3KSCYZ7hz7DbyhfXxMLaFp78MeG9jvPFMs2NxvTfgFh8loxGc+SbobaNfFy48eT+Ep+5DCtXmMdwaogsxiPPR\/fddMdbPmyZFwxVepqDChqFG0tvf7+L+Dc7JYnq6sc9quKnEcynHBFxAsiX+Gu4AZRQ5HRX\/yb2CTUXSU6HQcZmeDpFD1zpZI6d0d40WycO16kbmkeq7vCLWfAVUwKrWQsSrbKAA9irx8m4y45Y6UMJJdLYLHoGBOhDHo6VtHshXtJLoK9v7A6sVU6zK9PoGGM\/dVcpoWSceebbbApc9HVQ0mlFRUEilF5UaiW2bWbIcvOziu2K7GcJ5\/xCXE5sTw8gxDqMkGKKzC7fBCQdiUhksrzAevdvb8kyDGlyKv9v8KmtZOlsAZ5UaHp7+BQnwsFWPzoz6k\/r\/kqt5Opjhkl1chExddHbDuQnYWaNvere+tY9U+SmtgFbHil+izLTfNEmWgVzwohS+UP29fCijFejIfZ6B1ckkwtnp5sk0Y6s7sClAI\/0rCTWFKv7vY0oOzQNmBD9T\/CjG3\/0E3LuFCJHC2r7ZfPEgxhfF4j7Glc3CnQTaVhwOZb168g53LfBBqSMtMp4SP8ExyTuYoGkiqpgEf4d950S9j2YImnbvhGC611jIbcJmDcVvMA3FlkhreDArlQGI\/aXp0EZk6CLOsAlPeccOzdCrqqPLj4DnhZ4BIN9NnYLe8jjEix0Ue8hHb4k4HuvanQJUJ\/o0ByrJu29AC9YjfkEKvXd6DbbRUu6csYzYZx8cYwUIbI814QBa77GAYZYuQTY7gmQnjcaXbhN5bnd5xxLL+VoPyekpOraoQx2Glw42zgKKdXPVDzzVuePPg5UmWRJXEPXo2fXYz6hnRv8A\/fi8na+1w+bzezrDXJeCX8wXHlmvn1a4tmR1M5Uu+lJrLoHOc+GvEzlyJAm6313NDcOGEjWDHjwVwso63\/YIquYgd0Vpnk7kXcxTX2vU2Yj2+p+EIXUWXou11t66F7Vo7iLmJiLZD2Vkv5EJ7BSU6NV\/YHYJ64+m74p3EUVF5\/6nJPMZI2tbexdSlis78WUD\/MdxeIthDF0zJFgfy8Tni8dgtgs+KVW\/92U6pgIqnkD8kPDZMRZruq4b7Z04njyPxRD5GbgApn\/pTo77GNL\/qjREmZC\/hu+9wHCplzexNfDiNUembOK2ljE50gpD5uz9tyMxUppe7l3gNrFgA+1zCyQtORpaPagXeAw0RL8nyBnGXJHtB98cgiXQmx2mZItKvm9BynDyNkdsCvqqJMBo1W3\/FRjq6YyH\/MYyz8DI5By8EWgOYvtQ0OdPHl6RKmp5nxEwEz5aeRGddpuApJ4NhGJRXAxHt8fc97etmXynJkBb5e7iydq4n7iDgEzEHsbUr8XNDGKli9D0y4NxQY5Ay5qiFNZEImg8i0HZqtO1qQAHQjdpz77UB9rYHLC1hGKnc0sPY5hC1CQ06n6fZwG2u0WpmTLgHAYZ+6vRWAzL\/lb\/D6WUIVhPljZzezuqdobeYl+Q1k80h\/8HcD13lAsyKAW5xbOexcf5Z\/ADJ3xI0pizaQFn6kUqbdou8tmVouUBzSmz2+iGycyME5uMKM9GVA1u+09sbciU06fULAvx+8FKxYgad3npElAZNtPh33+VGpVFOmuCsF06aQZN6NfjkZ5ycCoBH9aqqDV9o63DVYhGSnrNGB3\/lKrL7Q+lHlhhLe\/jv7g8Dw9EOhySUNtIu7Tm74Nkt5RujJDSOwVgHBofklrPeoaH6HnXrsUC3ABPjFmobaMkYyU4YGqSrd08KQuztO3rhWHIFYJsuBu75fiQEiOpYyHwCdQVCK76Tvc5BqO2cwZJER2E37t5UpvqhRhi169l8tJSbr1tWJP+EcguJi55oFMMlE8BCjgRh6t37\/hxk2n3I2svAUw7s6oVVdO4mYP4XLyTjIAe02URs3KMmfS6iAKNhhtrRdiPVIGM1LiRsIuXOSYhdYwz57EFQPOYIZ\/bn\/8i6GxS2Dt1thAe5B79ZcuxE4FADjFPtrLptFTRyh0w2XTSoyEuUxSNOA\/+80mWba6E0XUXgMBaMeXyzX2ruZ1ujXwl4LR0IMHS7BCq0xk8aC6GHo4yIXc40NrxXLD47DZk8ABEZIMa+XI1xo7u+E2k6JU6HW54RUn0aloB67g\/GYE8W1racEZ2o5dbioVgKuXH\/9Ifq9+K0wszJjE9NPDoHuC\/F9+5TAWwr\/MW2R13m4c1BmfkPhcOcza+zRRnlrzgmWkdYwLwfRh0YXYnaUttGjXCWBRQuYFKnPrtR35+eCEfM3xkJ7fk8bnr4ze7p2SmgnJJuXDXWBe8N+MKi9nWaurZ7Z1QM\/fB7mQTauAb21YetVWTqq6NOu2UXPYj6yFV19DbfxMdM7GGo7pxN5zYUaAWtaK0lce0sx6QpuToVqvbUfkTWkIXPSC8eEpQvkFmfBcC88fcPEZV2nFW4+\/PnvjaRvJigXwGNchVfj0tmmhfg13LStGGriIvCGTC4UhbNXOgRgtAYhMzLcI+8PkDWiW8jNWSiigQiIODoQjmzy6KEQL0YGVaKCB0c+oFGwMBxql+zyKIdekBgp6eftSDtejXakZ\/UyYpT5P02X41cJsEXSjDceJ5L8W7gxjj6HokvU6ieurmX7RPEgzq4jrZJllni63a73VWoGDAIwDjS60\/6Y+Unv\/PmhVN+TFXyJw8Cx3SQiFF06RyHYhn3yNXvJPeZH4wPJYdZV6ljk7tyIH2MhHzThHBTOEPChvRkhNgkw2Eu444XeCVHnjnzP1TBQah7DCJf9T4rlCIJ68OI\/00VkR7V3DxlYDqT7XcE5YCkOK514TP2IB45oeNEkDacp+\/dygyomT72FLG4oH\/5HK8HqOUVrD\/W9i1oNAIdyyswg1sV9C0lcJ47tdBw1cVhaO2wTdrOkqYP4yixaxgeFJ0uizCvPcJ1CEqzPx1xLgYXzTlD8irL4K49+WKqqUBpidyoeer3i8x4neA4VlSSAhHbgEFefTQvEGsBxf5HZWp+xgBOB4l228LsPEaF+mSaNPikSoi0JPenU\/sW0JBWgK7LjivdvrHjUENub1zXkfjIUUkuKc5+CUeJgTI5DznaLyimMz9i\/Kd4PexeaUNVwOhcrakMaJ3vyjZqFMGXu\/vAIvYDgCVRGN\/Sk\/nzO1doUZnpNlS7Nhfh0nq5xAaY7j9KpS79y4lII3i+pvU03crMb0yY5TXgh+ciU7MhIVglO7PHtWsXES37eQMzRugNgd17cZ2kAELCOM8nhAGZ1tk3pBUnMA45peWznhZ2vOxkVwFwONfWViJQ5XOeWWe01PSN4OGBk+mdu+tOh\/UJEkGeo5QsuJWlvY8lCogVcQC5Cag4L2qZXKSd0j6tVUXXJuOfGS6jQFlKJnHahc4HQPXzkBl+ywrt1xpK7MYF1db9RaPQWUL3kEufmKArtVgHm4EZKHrLhOgLgGEm3KtmzHH4CIzjQsz8tVThnfS9lJu6Gk\/t9WNZvNP63mhnC815pITieDErBIy+6x+eM3EHfWbqATrIShfucrFCS0FmiUCu\/dCouqObkFVBaYaiwq54T53qC7zxyji\/eX8oPAORV2VN0NyWXrxmPOf+bIVjlyBdhKZ33bEqEYoPxW08l4S1OVNmxmzapVIaMMEZvPSEYFWK+sGlZGr6z6iO3Y5R1cv3Xx7TaTxkhohr03ui0uZUYI0bW4f+rwPr1xWQqP+mY8rJ8uHENviWe2It4zqnULzlg5WtmD2IwWXv6zsmypC\/\/mpPSA\/RUn1lIQRCV\/LSGYHxTgOh4W6Odz2Gie326zlhY82M4t7xJEuy0IGjUgR1ybJLLsJeSBD6s2BWPmY\/y+K8MXiBd0EsYk3KtYyZSq1yEhS98t+s9wgMlG1Un\/s1xRkawSk+4CFhw+pjNo=","iv":"df6408d323249dc11433829a284bee5f","s":"9f606fbc5eefd751"}
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