Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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","iv":"cc2f44bc3501a7260deb58f8cd88d732","s":"784ebc7acbb1f889"}
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