Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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","iv":"34443a3c458340e09d5790009daf225f","s":"d453918fed895e67"}
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