The recently-settled lawsuit against Polo Ralph Lauren Corp. and the United States Polo Association prohibits the sports organization from using its trademark double-horsemen mark when marketing its fragrance line, leading experts to weigh in on why exactly brands defend their fragrance lines so fiercely.
U.S. Polo teamed with clothing manufacturer Jordache and won a battle against Ralph Lauren, which claimed that the association's apparel featured the luxury brand’s trademark logo. However, when the courts had to decide whether or not it was acceptable for U.S. Polo to show the same logo on a new fragrance line, it became an entirely new ball game.
{"ct":"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","iv":"7e3bf44aa4902c60ffa5a836a24ce8d5","s":"6e1daba3dec8c211"}