The recently-settled lawsuit against Polo Ralph Lauren Corp. and the United States Polo Association prohibits the sports organization from using its trademark double-horsemen mark when marketing its fragrance line, leading experts to weigh in on why exactly brands defend their fragrance lines so fiercely.
U.S. Polo teamed with clothing manufacturer Jordache and won a battle against Ralph Lauren, which claimed that the association's apparel featured the luxury brand’s trademark logo. However, when the courts had to decide whether or not it was acceptable for U.S. Polo to show the same logo on a new fragrance line, it became an entirely new ball game.
{"ct":"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","iv":"00b3a1bd88da36fcd310d5573ab3a8f9","s":"56e58e5559228708"}