The recently-settled lawsuit against Polo Ralph Lauren Corp. and the United States Polo Association prohibits the sports organization from using its trademark double-horsemen mark when marketing its fragrance line, leading experts to weigh in on why exactly brands defend their fragrance lines so fiercely.
U.S. Polo teamed with clothing manufacturer Jordache and won a battle against Ralph Lauren, which claimed that the association's apparel featured the luxury brand’s trademark logo. However, when the courts had to decide whether or not it was acceptable for U.S. Polo to show the same logo on a new fragrance line, it became an entirely new ball game.
{"ct":"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","iv":"d0d25b8f5db65029599af51295d360a8","s":"981be2f0730d2c3d"}