Food and beverage
September 26, 2017
Cristina Diezhandino is managing director of Diageo Reserve
By Staff reports
Cristina Diezhandino
Managing director, Diageo Reserve, Amsterdam
"The value of showcasing and collecting is still very relevant in luxury, but I also think that the value of experience and emotion has gained significance"
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","iv":"1b743b0011384840383aee551f608508","s":"f752a9c0381535cf"}
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