Marketing
September 26, 2017
Affluent millennials
By Brielle Jaekel
Consumers feel social responsibility is important in the brands they choose to do business with, as 66 percent of shoppers are willing to pay more to buy from socially responsible companies.
{"ct":"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","iv":"fec04056f0642d61494929db9fac0a5d","s":"16c15218ef8e96fc"}
Share your thoughts. Click here
I would love to know what this means exactly in terms of the number you are quoting. Is it 120% or 20%? And the percentage is of what? I need some clarification, as I would like to use this statistic in a presentation.
“Brands’ transparency and their impact on the world is highly important in all aspects of business. It has even been reflected in the stock market, where brands who make it clear they are making a positive impact on quality of life for the world outperform by 120 percent.”
Thank you.
Tanya Pushkine