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Marketing

Social responsibility is vital for brand growth

September 26, 2017

Affluent millennials

 

By Brielle Jaekel

Consumers feel social responsibility is important in the brands they choose to do business with, as 66 percent of shoppers are willing to pay more to buy from socially responsible companies.

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1 thought on “Social responsibility is vital for brand growth”

  1. Tanya Pushkine says:
    September 27, 2017 at 3:13 pm

    I would love to know what this means exactly in terms of the number you are quoting. Is it 120% or 20%? And the percentage is of what? I need some clarification, as I would like to use this statistic in a presentation.

    “Brands’ transparency and their impact on the world is highly important in all aspects of business. It has even been reflected in the stock market, where brands who make it clear they are making a positive impact on quality of life for the world outperform by 120 percent.”

    Thank you.

    Tanya Pushkine

 
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