LONDON – The upcoming Generation Z members are brand-focused rather than product-focused, meaning that they may opt for wearing counterfeit luxury items rather than waiting for the money to buy the real thing, according to a study from the ESSEC School of Business.
Gen Z members are highly opinionated, speak their minds and are online natives, meaning that they have completely given rise to nontraditional brand ambassadors. However, this could mean that since Gen Z members are so brand-focused, they know the value of luxury products but since they do not have the money to pay for them, they could still buy their products.
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","iv":"85a38d10381c55064b5d77396f14bb9f","s":"6790a2487dfdfe41"}