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Internet

Nine ways to build CRM with social media

May 26, 2011

 

By Rachel Lamb

saks-facebook-185LONDON – Almost all luxury brands already have a Facebook page, Twitter feed or blog, but having a social network presence is not an end unto itself.

Brands can use social media, a space where a majority of their customers spend much of their time, to further engage and interact with consumers. Since many companies are on social networks, brands must differentiate themselves from their competitors and rise above the noise.

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