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Retail

Luisa Via Roma’s personalized targeting results in ecommerce lift

October 9, 2017

Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma

 

By Sarah Jones

Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam