Luxury Daily
World’s leading luxury business publication
Sep. 22, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  3. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. ABT brings ballet to Madison Avenue boutiques
  7. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  8. How brands are tapping Facebook Messenger to bolster customer service
  9. Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase
  10. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Luisa Via Roma’s personalized targeting results in ecommerce lift

October 9, 2017

Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma

 

By Sarah Jones

Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  3. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  4. Jean-Claude Biver steps down as head of LVMH watch division
  5. New calendared approach to customer engagement
  6. ABT brings ballet to Madison Avenue boutiques
  7. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  8. How brands are tapping Facebook Messenger to bolster customer service
  9. Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase
  10. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
VIDEOS
More Videos

MORE IN Retail
ABT brings ballet to Madison Avenue boutiques
Farfetch sets share price for IPO
Fur flies as fashion debates its future
New calendared approach to customer engagement
Catalogs – Luxury Memo special report
Saks puts focus on “Fearless Women” in speaker series



RECENT ARTICLES
Day’s wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
ABT brings ballet to Madison Avenue boutiques
Swiss watch exports up 6pc in August

Farfetch sets share price for IPO
Jean-Claude Biver steps down as head of LVMH watch division
Special invitation to join State of Luxury 2019 survey – respondents receive exec summary