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July 12, 2020
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Retail

Luisa Via Roma’s personalized targeting results in ecommerce lift

October 9, 2017

Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma

 

By Sarah Jones

Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.

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  1. Gucci content collaboration imagines living tarot cards
  2. How Western brands can find the app in China that reaches their perfect audience
  3. Can COVID-19 cool off China’s scalding sneaker market?
  4. How to create a more equitable and diverse work environment
  5. Bulgari, undaunted by pandemic, doubles down on hospitality expansion with first hotel in Rome
  6. Day's wrap: Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
  7. Marketing during the economic downturn
  8. Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting
  9. Fendi, Gucci, China's Qeelin, Saks Fifth Avenue and wines and spirits ecommerce
  10. Careste, eyeing market opportunity, goes with zero-inventory, DTC model for sustainable fashionwear
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