Luxury Daily
World’s leading luxury business publication
March 28, 2023
  1. A luxury brand’s weakness? Getting the human connection right
  2. Bulgari, Christian Louboutin, Inspirato and IHG
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
  5. Christian Louboutin designs exclusive capsule collection for Neiman Marcus
  6. Valentino brings Barbiecore to city streets with guerrilla marketing effort
  7. Inspirato pick former Twitter exec for CFO post
  8. 84pc of young people prefer luxe vacations over luxury goods: American Express
  9. Genesis prefaces EV release, new campaign highlights power of possibility
  10. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Luisa Via Roma’s personalized targeting results in ecommerce lift

October 9, 2017

Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma

 

By Sarah Jones

Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. A luxury brand’s weakness? Getting the human connection right
  2. Bulgari, Christian Louboutin, Inspirato and IHG
  3. Men spend more on luxury, but shop the same amount as women: report
  4. Buccellati, Milan-based goldsmith school team up to preserve Italian tradition
  5. Christian Louboutin designs exclusive capsule collection for Neiman Marcus
  6. Valentino brings Barbiecore to city streets with guerrilla marketing effort
  7. Inspirato pick former Twitter exec for CFO post
  8. 84pc of young people prefer luxe vacations over luxury goods: American Express
  9. Genesis prefaces EV release, new campaign highlights power of possibility
  10. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
VIDEOS
More Videos

MORE IN Retail
Gucci gives circularity initiative physical form at latest New York location
Vacheron Constantin pays homage to Ramadan in new campaign
Bulgari names Chinese actress Liu Yifei as newest global ambassador
China’s Gen Z spiritual awakening? Young Chinese flock to temples
Prada Group partners with Adobe to up online, bricks-and-mortar CX
Genesis expands EV sales to more US markets



RECENT ARTICLES
Day’s wrap: Chanel, Gucci, Vacheron Constantin and Wheels Up
V&A Museum to host UK’s first Coco Chanel career retrospective
Gucci gives circularity initiative physical form at latest New York location

Vacheron Constantin pays homage to Ramadan in new campaign
Kering presents Women in Motion award to famed Brazilian artist
Chanel showcases dualism for spring/summer 2023