Luxury Daily
World’s leading luxury business publication
July 28, 2021
  1. Relationship between luxury, gamification is evolving in real-time
  2. Day’s wrap: Kering, Louis Vuitton, Guerlain, Rosewood and Moët Hennessy
  3. British fashion lacks inclusivity, diversity: report
  4. EU high court to rule on whether Amazon liable for listing, stocking and delivering infringing items sold by merchants on its platform
  5. LVMH, NYFW, Cartier, Lexus and Dolce & Gabbana
  6. Online ads may be targeting the wrong shoppers
  7. Salvatore Ferragamo looks to future in provocative film
  8. Day's wrap: Balenciaga, Coty, Amazon Luxury and Fairmont
  9. Rosewood Miramar Beach, Moët Hennessy introduce bespoke picnic experiences
  10. Time, experiences becoming ultimate luxuries of the future: Lexus report
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Luisa Via Roma’s personalized targeting results in ecommerce lift

October 9, 2017

Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma

 

By Sarah Jones

Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Relationship between luxury, gamification is evolving in real-time
  2. Day’s wrap: Kering, Louis Vuitton, Guerlain, Rosewood and Moët Hennessy
  3. British fashion lacks inclusivity, diversity: report
  4. EU high court to rule on whether Amazon liable for listing, stocking and delivering infringing items sold by merchants on its platform
  5. LVMH, NYFW, Cartier, Lexus and Dolce & Gabbana
  6. Online ads may be targeting the wrong shoppers
  7. Salvatore Ferragamo looks to future in provocative film
  8. Day's wrap: Balenciaga, Coty, Amazon Luxury and Fairmont
  9. Rosewood Miramar Beach, Moët Hennessy introduce bespoke picnic experiences
  10. Time, experiences becoming ultimate luxuries of the future: Lexus report
VIDEOS
More Videos

MORE IN Retail
Why bling never went out of fashion
Shopper psyches shifting post-pandemic behaviors: Kantar
Amazon celebrates summer with new brands on Luxury Stores
The dangerous rise of China’s luxury bargain hunter
Snapchat, Verishop launch social shopping partnership
Half of US consumers find personalized digital experiences vital



RECENT ARTICLES
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Kering, Louis Vuitton, Guerlain, Rosewood and Moët Hennessy
Leverage dominates luxury residential financing

Guerlain taps Violette as new creative director of makeup
Louis Vuitton teases eco-designed Charlie sneakers
Rosewood Miramar Beach, Moët Hennessy introduce bespoke picnic experiences