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Oct. 17, 2017
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Retail

Luisa Via Roma’s personalized targeting results in ecommerce lift

October 9, 2017

Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma

 

By Sarah Jones

Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.

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  1. Luxury needs to look to heritage, authenticity to cut through noise
  2. What makes the Indian luxury consumer tick?
  3. Four Seasons, Rosewood turn to VR to increase bookings
  4. Technology is means, not end, of improving customer experience: Neiman Marcus
  5. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  6. Day's wrap: Nordstrom, Roger Dubuis, eBay, John Hardy, Veuve Clicquot and John Varvatos
  7. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  8. EBay pushes sales of secondhand Hermès, Louis Vuitton with authentication
  9. Sara Rotman – Woman to Watch 2018
  10. Personalization should straddle line of creepy versus helpful
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