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Feb. 28, 2021
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Retail

Luisa Via Roma’s personalized targeting results in ecommerce lift

October 9, 2017

Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma

 

By Sarah Jones

Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.

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  1. Estée Lauder empowers Black women to discuss inclusive beauty
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  3. Gucci illustrates new makeup looks in beauty campaign
  4. Lexus is ‘all in’ with its newest sports sedan
  5. Why luxury lingerie is pandemic-proof
  6. Christian Louboutin being awarded for contributions to fashion artistry
  7. Louis XIII revamps online offerings to better engage tastemakers
  8. Day's wrap: Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton
  9. Bleu de Chanel dives deep with new campaign
  10. Dior goes for gold with flashy J'adore campaign
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