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Retail

Luisa Via Roma’s personalized targeting results in ecommerce lift

October 9, 2017

Luisa Via Roma is personalizing the retail experience for shoppers. Image credit: Luisa Via Roma

 

By Sarah Jones

Italian department store Luisa Via Roma’s ecommerce personalization tactics have boosted the retailer’s sales, showing the potential applications for the broader luxury industry.

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  1. What will 3D printed makeup mean for the beauty industry?
  2. David Yurman celebrates summer, Solari collection on site
  3. Louboutin takes up space in childhood hangout
  4. Cartier big jewelry winner in Christie's record $109.3M royal Indian auction
  5. Affluent consumers unsatisfied with luxury marketing: YouGov
  6. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  7. Call for nominations: Luxury Women to Watch 2020
  8. Positive feedback, relevant information key to drawing in new consumers
  9. Bulgari incorporates Italian movie motifs into latest collection
  10. Mercedes allows long-term test drives for confident purchases
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