Retail
October 13, 2017
Many consumers feel that brands are doing a poor job of relating to them personally. Image credit: YouGov
By Danny Parisi
Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all.
{"ct":"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","iv":"54d2efefc7db4d56858eeeb53bc715d0","s":"f18a928e42aa2587"}
Share your thoughts. Click here