Retail
October 13, 2017
Many consumers feel that brands are doing a poor job of relating to them personally. Image credit: YouGov
By Danny Parisi
Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all.
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","iv":"b0432c1cae3258d8a8a4ae9e56bf451a","s":"251cb2b00a4bf56a"}
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