Retail
October 13, 2017
Many consumers feel that brands are doing a poor job of relating to them personally. Image credit: YouGov
By Danny Parisi
Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all.
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","iv":"1ab5b36fb0428ec3a0e1287cd42eaf4e","s":"9f855d750fec0708"}
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