Retail
October 13, 2017
Many consumers feel that brands are doing a poor job of relating to them personally. Image credit: YouGov
By Danny Parisi
Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all.
{"ct":"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","iv":"a78088a7516476111a6f2e2ccef5949f","s":"04af9b3539c4b659"}
Share your thoughts. Click here