Retail
October 16, 2017
Stephanie Phair is chief strategy officer of Farfetch
By Staff reports
Stephanie Phair
Chief strategy officer, Farfetch, London
"Global influencers, user-generated content and service standards set by other companies such as Amazon set the tone for what a consumer expects in fashion"
{"ct":"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","iv":"ebc3ed42fb1b80285cfc9483421e03c6","s":"46729ce6b08e09d6"}
Share your thoughts. Click here